Personal branding is a prerequisite to building a compelling brand story if you are an entrepreneur. More than your product/brand, people will resonate with your story. Especially if you have a promising business and are looking to scale, this will help you get your business validation from the experts. Building a personal brand is one of the many milestones of your entrepreneurial journey. Consequently, this will improve the brand recall among the target audience. Let’s explore several personal branding tips that will help entrepreneurs build a brand to elevate business.
- Figure out your positioning statement
- Who – Work on your backstory and figure out how it has played a crucial role in shaping your entrepreneurship journey
- What – Figure out your key strengths and major highlights in your career.
- To whom – It is crucial to figure out who is your target audience and plan your communication accordingly.
- Define your Audience Before you start building your story, it is important to find the right target audience. This will help you resonate well with the crowd.
- Design a Narrative – As an entrepreneur, you must tell a story. Your career transition is of particular interest to your audience. So always make it a point to share not just your story, but the value your experiences brought to your aspiration to pursue entrepreneurship. Your story must always remain consistent with the past. Constantly reinventing your persona might confuse our audience. This might impact the scale of your reach on social media.
- Be Consistent – It is crucial to stay consistent with your posts, engagements, and social media milestones. The ecosystem is highly competitive with multiple start-ups working hard to garner attention. Failing to stay consistent will only hamper the prospects of getting more traffic to your pages. Consequently, your brand recall might take a hit.
- Always engage with your Audience – The key is to make room for more conversations. Once you figure out the channels, tactics, and type of content that resonates with your target audience, the next logical step is to engage and encourage them to have a conversation with you. The right time to start is when your audience is organically and steadily increasing.
- Ask for Feedback – This step is an extension of the previous one. Big brands build a strong network of communication and feedback just before major product launches. The same can be done to keep your audience hooked to your content. This is the way that makes them feel that they are a part of the process and encourages them to engage with your content online. It brings in a sense of importance.
- Focus on Communication –It is a good idea to diversify your content to avoid repetitive content. It will also be a good way to improve shares. Moreover, your content should have a proper narrative backed by your own experience and factual research.
- Find New Ways to Network –If your start-up operates in a particular industry, always make it a point to network with the established players. They usually have the experience to guide you. Besides, their engagement with your content brings a sense of authority to your viewpoint. It will also act as a cascading effect where their target audience might end up being your supporters. Therefore, the bottom line is that in addition to growing your target audience, you must grow your association with people in a similar industry who have now established themselves.
- Remember That Digital Is Not the Only Medium – Your brand is not just what you portray online. A large part of it depends on how your co-workers and people in your network see and perceive you. Leadership is cultivated on grounds far from online channels. Hence you must always strive to communicate, motivate and interact with people around you. Your everyday interaction breeds ground for an immense scope of personal brand building.